Teaching & Student Work

Design for Good: Students Work with Shelby County Health Department to Raise Awareness around the Opioid Crisis

Students at the Memphis College of Art designed campaigns for Shelby County Health Department to build awareness around the opioid addiction crisis in our community and help shift attitudes and behaviors around the stigmas of this addiction. Three campaigns were designed with all the campaigns communicating the core message that opioid addiction can happen to any of us.

Students who worked on this project included Bri Gilmer, Kelli Laderer, Sam Maxwell, Amber Stillwell,  Justin Wells, and Anthony Williams. The project was completed in the Design Lab course at MCA, which functions like a design agency where students work collaboratively to design solutions for clients. Contracts and fees are also negotiated and students are paid for their work.

The city awarded the students for exceptional work in design for social change and service to their community. The city plans to implement the campaigns across the state of Tennessee.

The first concept is called “all about the person” and focuses on the people affected by the opioid crisis. Opioid addition crosses many boundaries of age, race, personality-types, and economic status, and affects all types of people. The campaign highlights the range of individuals who may suffer from the addition.

Through the use of photography and hand-written testimonials, the concept confronts the fear of admitting to opioid addition by emphasizing that individuals often hide their disease from their family, friends, and peers.


Opioid Addiction Awareness Campaign Presentation_Page_05

The second concept is called “all about the visibility” and is a typographic solution for the campaign. The hands reach out for the addition (visually represented as pills and needles), but also suggest reaching out for help and support simultaneously.

Other taglines were created including:
“Not all Addiction is Seen, Do not be Invisible”
“Be Visible, Get Help.” and
“Fight the Problem, Not the People.”

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Opioid Addiction Awareness Campaign Presentation_Page_11The third concept is called “all about the feeling” is an illustrative approach to symbolize the mental state of someone, or someone you know, who is struggling with addiction. The silhouetted figure is encompassed in a prescription bottle to convey the feeling of being trapped and alone. The figure is made entirely of prescription opioids as it has become their new identity.; which unfortunately is the case for many of those affected.opioid-addiction-awareness-campaign-presentation_page_18.jpg



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Teaching & Student Work

Advertising Design and Sustainable Design Students Fight Gun Violence with Guerrilla Awareness Campaign

MCA’s Advertising Design and Sustainable Design classes co-led by Professors, Cat Normoyle and Hannah Park are working in conjunction with the Mayor’s Innovation Delivery Team on a PSA (public service announcement) guerrilla campaign that promotes social sustainability by raising awareness of the concerning problem of gun violence in Memphis communities.

In 2011, 11 juveniles were shot and killed in Memphis. Another 14 were arrested and charged with murder. All 25 saw their lives and their families destroyed by a single bullet.

Innovate Memphis, Cited from the Mayor’s Innovation Delivery Team

In 2011, two-thirds of homicides in the U.S. involved a gun. Of the 242 in Tennessee, 126 were in the city of Memphis.

The Commercial Appeal, Gun Access Cited in Homicide Rise in Memphis by Kevin McKenzie

The students focused on youth and family in the community of Frayser, Memphis. They did research, including ride-alongs with MPD patrols and then worked on designs for the campaign. In an effort to avoid focusing on fear tactics, the students attempted to emphasize the alternatives of gun violence in conflict resolution. They then took these ideas out into communities to get feedback on which ideas resonated with community members.

The designs will be presented in the ‘Fight Gun Violence’ exhibition in the Rust Hall Main Gallery from Jan. 7 through Jan. 28.

Videographer: Dylan Rutherford
Advertising & Sustainable Design; Anti-gun violence Campaign
November 21, 2013
Photographers: Shelda Edwards, Lisa Fears, Carleigh Stratton

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