Categories
Spatial Interventions Teaching & Student Work

Active Voice: Students create campaigns about social justice, diversity, anti-racism, and equity.

Access to Healthcare Campaign by Chelsea Davis. Seeks to shift behaviors and attitudes towards equity in healthcare sectors.

Graphic design and visual communication can be a powerful tool to affect change, shape culture, and persuade opinions and actions of audiences across social, cultural, economic, and/or political circumstances.

This project introduces students to graphic design as a tool for action and social impact. Students develop messaging campaigns that build awareness, educate and inform on overarching themes and topics with a shared intent to reach a broad audience and shift behaviors and attitudes among people.

Students work across digital and physical platforms and must consider how their campaign functions cohesively across media from social media / digital environment to print (OOH – Out of Home) media / physical environment.

Not only do students learn how to design a cross platform messaging campaign across social media and print, but they also learn how to measure its impact on community by working with stakeholders and other participants and collecting and analyzing data.

Students work through research and framing phases to develop unique campaigns within the overarching assignment parameters. Before design phases begin, students outline impact objectives they wish to achieve via their campaigns. Students then begin design development and upon completion, implement their campaigns with participating audience members and stakeholders. Students are asked to collect data during implementation based on their impact objectives, and then report on these findings in conclusions.

This work was completed as part of senior studio ART 4200, graphic design at ECU, which sought to teach students how to measure impact in social design projects. Additionally, work from this project was featured as an exhibition at the ECU Student Center Gallery this spring. It is currently on view through February 2021. The exhibition features the work of 24 graphic design senior students (listed below) with over 75 pieces in the show.


Work by:
Madison Wicks
Hannah Rowerdink
Chelsea Davis
Edwin Averette
Imani McCray
Carter Jewell
Jordan Crass
Myiah Nueman
Sarah Brock
Sabrina Fink
Desteney Hopkins Edwards
Tiana Robinson
Adriana Cadorniga
Andrew Crane
Savannah Durham
Ty Huff
Graesyn Lockhart
Casey Parker
Natalie Pray
Athena Ratzman
Joshua Smith
Hannah Stevens
Shelby Scott
Kat Tayar
Hunter Winslow

Categories
Research Spatial Interventions

Upcoming Uptown Greenville Design Intervention project at 423 Evans: Design in Review

Over the last year, I’ve worked with partner, Pitt County Arts Council (PCAC) to plan and design an arts-based community project for the community of Uptown Greenville. The project is my first large-scale design intervention / installation project since starting at ECU and moving to Eastern North Carolina and was made possible by the Engagement and Outreach Scholars Academy (EOSA) at ECU.

The purpose of the project is to attempt to improve and expand on the economic, cultural, and community development of Uptown Greenville by contributing to the community’s sense of place through activity-programming, cultural-historical context, and social-spatial interactions, with a specific focus on contributing to the community narrative.

The project employs a citizen-inclusive model, which emphasizes participation of community stakeholders throughout the process. This particular model emphasizes the community’s ability/responsibility to actively participate in the making (implementation phase) of the design intervention.

Stakeholders included a diverse group of Uptown Greenville community members, “a reflection of the community,” including local residents, ECU students, business owners, employers/employees, district city partners, and nearby friends and visitors of Uptown.

In November, we conducted a focus group with the participants where design concepts were shared to gauge interest and initiate feedback for the new design intervention project for Uptown.

My research team and I reviewed the data from the focus group and wrote a full report with insights and recommendations, which was presented to PCAC in February. 

Some major themes that emerged from the focus group analysis included:

Long lasting impact:
The design intervention should evolve with the community. 

Keep it Interactive:
The design intervention should encourage participation among visitors. 

Fun for all ages and focus on our city.

The main recommendations for moving forward with the design direction included: 

  • create the interactive mural. #hashtag-able. Fun. Playful. Youthful. 
  • keep the physical, tactile components. interactive components / photo opportunities. Swings.  
  • ensure community content creation. Avoid a one-time experience.
  • focus on the city narrative. 
  • participatory experience. paint by number approach, on-site – movable mural panels (all components will be movable).

The final design direction is in review and participants are standing by for more details on when implementation can begin.

Because of COVID-19 restrictions and social distancing precautions, the project implementation has been delayed. We are hoping the project will be able to continue this fall with a tentative implementation plan scheduled to coincide with the “First Friday” event in September.

September 4, 5-8pm (First Friday event)
September 5, 9-4pm
September 6, 9-4pm

More details about this project will be posted as further developments are made.

This research considers and addresses how a design intervention (arts-based community project) can improve and/or expand on the economic, cultural, and community development of Uptown Greenville by contributing to the community’s sense of place through the addition of activity-programming, cultural-historical context, social-spatial interactions, etc. with a specific focus on contributing to the community narrative.