Building Wayfinding Solution Presented to GSU: Concept Inspired by NY Subway Systems

Environmental Graphics is the study of how graphics in public and private spaces (i.e., in an environment) inform, educate, and guide users.

Wayfinding is the methodology of arranging indicators to guide people to their destinations. Signs are tools that aid in wayfinding. Architectural indicators such as light, color, materials, and pathways also play a large role in wayfinding. A successful wayfinding program is intuitive and self-navigable, and it protects the overall visual integrity of the site. Wayfinding is specific to its place and visitors.

Specifically, we are proposing new wayfinding solutions for the Arts and Humanities Building at Georgia State University on 10 Peachtree Center Avenue. The building has two wings on each floor and five floors total.

Last week, graduate students presented concepts to the art office that proposed better wayfinding solutions for the GSU Arts and Humanities building. The proposals were received well and steps to move forward with raising funds are underway.


  1. Georgia State has requested a wayfinding system to improve user understanding of the Arts & Humanities Building.
  2. Choose a particular entrance to the building. Main entrance is proposed from Peachtree Center Ave by the galleries.
  3. Focus on the interior of the building firstly –Budget request is under 20K.
  4. Create a wayfinding strategy starting at the bank of elevators on the first floor.
  5. Create visual facsimiles of your concepts (photo-shopped photos) and follow it through each of the 5 floors as it relates to the elevator banks and the areas outside the elevators.

Design Intention

The Railway Wayfinding Concept offers a solution for the arts and humanities building that mimics the essence and style of some of the best-designed subways in the world. Specifically, I examined the New York Transit System and The Underground in London. The design employs striped patterns denoting pathways from each level of the building as well as from floor to floor in the stairwell. The uses of circle contained “destinations” denote floor levels. This package also includes a map that would be shown at each elevator landing denoting color scheme and floor level. Along with these design elements, a tile pattern will be adhered to certain surface areas of the building (primarily the main entrance walls of each floor). These could be used as pin-up areas as well.


PMS 404
PMS Black
PMS Black 5
PMS 301
PMS 420

Tiles: MDF cut squares
Epoxy and / or adhesive for tiling

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