Today Ray and I visited Memfix at Crosstown by the old Sears factory building. Memfix is a beautification project in Memphis just north of Poplar on Cleveland Street. What can we learn from the success of the Memfix campaign?
From the website:
MemFIX Cleveland Street is a short-term community driven effort to inject vitality into the Crosstown area by activating the street and showing what is possible in the neighborhood. Working with local businesses, residents, and community stakeholders the project will re-think the street, activate vacant shopfronts, and change the character of the two block area along Cleveland from Overton Park to Galloway for one weekend.
Memfix, cleverly headlined with “here comes the neighborhood” included basic cleaning efforts to restore abandoned lots and buildings, as well as adding bike lanes.
Our advertising design class is working on a similar project in South Memphis that will try to engage community members and create stewardship of their neighborhood. Below are some photos from the event that perhaps can inspire ideas for our campaign.