Cat Normoyle is a Visiting Assistant Professor at Memphis College of Art. Normoyle’s research and creative works explore the role of graphic design in environments.

In recent work, Normoyle considers how graphic design can impact underdeveloped communities and promote positive change for residents by inspiring placemaking. Notable works include “Recontextualizing Abandonment in Community,” which won AIGA Environmental Graphics Award and was published in The Overlapping of Popular and Contemporary Cultures Journal; “Make Memphis” and “Knowledge Quest Public Art Project” collaborations with 25 Square Public Art Initiative in Memphis, TN; and “Mapping Moments” a body of work about discovering place, inspired by a week long conference in Vinalhaven, ME with Design Inquiry. Other research interests include issues of collaboration & technology, place and technology and design education.

Originally from Boston, Normoyle has a bachelor’s degree in Industrial Design from Georgia Institute of Technology and a Master’s of Fine Arts degree in Graphic Design from Georgia State University. Prior to graduate school, Normoyle worked at the Atlanta-based marketing agency, Trend Influence. As a designer on the brand strategy and innovation team, she had the opportunity to work with fortune 500 companies like Coca-Cola, Toyota, International, IC Bus, Levi’s, Unilever, and Kimberly-Clark.

Normoyle is also on the board of Memphis City Beautiful and is an active member of AIGA, the Professional Association for Design.