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Research

New Experiences with Experience Rethink

New opportunities working with global brands to develop identity standards, packaging, and POS.

Over the summer I have had the opportunity to work with a new company in Atlanta, owned by Brian Regienczuk called Experience Rethink. The company is a consulting firm that specializes in research, strategy, analysis, and design. Specifically, I’ve worked on some really interesting projects for major global brands, building brand identity standards and rethinking packaging and Point of Sale communications.

“Experience Rethink as an experience design and innovation consulting firm based on the idea that better experiences drive better business. We use this philosophy to comment on and consult for businesses around the world.”

Make sure to read our newest article about Design and Emotion Behind Automated Objects and No-Touch Environments. The article speaks to insight and design around health and wellness and addresses how public spaces once designed around high-touch, emotional values is moving toward no-touch experiences.

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