Access to Healthcare Campaign by Chelsea Davis. Seeks to shift behaviors and attitudes towards equity in healthcare sectors.
Graphic design and visual communication can be a powerful tool to affect change, shape culture, and persuade opinions and actions of audiences across social, cultural, economic, and/or political circumstances.
This project introduces students to graphic design as a tool for action and social impact. Students develop messaging campaigns that build awareness, educate and inform on overarching themes and topics with a shared intent to reach a broad audience and shift behaviors and attitudes among people.
Students work across digital and physical platforms and must consider how their campaign functions cohesively across media from social media / digital environment to print (OOH – Out of Home) media / physical environment.
Not only do students learn how to design a cross platform messaging campaign across social media and print, but they also learn how to measure its impact on community by working with stakeholders and other participants and collecting and analyzing data.
Students work through research and framing phases to develop unique campaigns within the overarching assignment parameters. Before design phases begin, students outline impact objectives they wish to achieve via their campaigns. Students then begin design development and upon completion, implement their campaigns with participating audience members and stakeholders. Students are asked to collect data during implementation based on their impact objectives, and then report on these findings in conclusions.
This work was completed as part of senior studio ART 4200, graphic design at ECU, which sought to teach students how to measure impact in social design projects. Additionally, work from this project was featured as an exhibition at the ECU Student Center Gallery this spring. It is currently on view through February 2021. The exhibition features the work of 24 graphic design senior students (listed below) with over 75 pieces in the show.
Desteney Hopkins Edwards