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Cat Normoyle

Teaching Kinetic Type: Prioritizing Form and Space in motion design with Analog Making Processes

I’ve developed a project that has evolved over the years but has ultimately become a kinetic typography project. Kinetic typography—or type in motion—is an animation technique mixing motion and text to express ideas and communicate messages over time. In this project, students work with type, form, and space to design...

  • September 6, 2023
  • Process & Making, Teaching & Student Work
  • Analog Making, East Carolina University, graphic design, Kinetic Type, motion design

LGBTQ Archival Project Receives Funding from the Engagement Scholarship Consortium

The LGBTQ Archives project began in 2022 as an investigation into the university and community archives to discover an important and relevant historical narrative from our community — Greenville, North Carolina — that is less known (or unknown), with particular attention to stories that uplift and recenter marginalized and/or intersectional...
  • August 4, 2023
  • Community-based Practices, Research
  • archive project, community engagement, LGBTQ

Creative Code as a Medium for Making: Typographic installations

Graphic design graduate students at ECU completed interactive design concepts for large-scale, immersive typographic installations to be on view during the upcoming fall semester....
  • June 29, 2023
  • Interactive-Immersive Experiences, Teaching & Student Work
  • creative coding, processing, typography

Assessing Impact in the City of We: Observations, Interviews, Surveys, and the Power of Community Relationships

After City of We was installed in Uptown Greenville in October 2020, the project entered its final phase: assessing long-term impact of the project. We used observation, interviews, and a community survey to understand how people experienced the space and the project. Observations showed a clear increase in activity and...

  • May 7, 2022
  • Community-based Practices, Research
  • arts-based community project, citizen-inclusive design, codesign, community intervention, creative placemaking, participatory design, Uptown Greenville

Graphic Design as a Powerful Tool: Teaching Students how to Assess Social Impact in Design

As part of the RGD (The Association of Registered Graphic Designers) 2021 Design Educators Conference – Webinar Series, I presented research on teaching social impact assessment to undergraduate students in graphic design disciplines....
  • April 28, 2021
  • Research, Teaching & Student Work
  • Design Educators Conference, Design Pedagogy, feature, Registered Graphic Designers, Social Impact Assessment

A Speculative Future in Design Education Realized

This work explores how design education has shifted dramatically during the global pandemic to reconsider classrooms structures and curriculum that are more equitable for a range of types of learners....
  • April 27, 2021
  • Research, Teaching & Student Work
  • blended spaces, Design Pedagogy, East Carolina University, feature, graphic design, hybrid teaching, mixed realities, School of Art & Design

Cat Normoyle is an Associate Professor of Graphic Design at ECU whose work explores community engagement, storytelling, spatial interaction, and emerging media through exhibitions, installations, research, and design pedagogy.

Check out my Instagram

I’m a designer, writer, and educator interested in community-based practices, interactive experiences, and experimental making across physical and digital materials. Community is central to my work and I think about it in terms of people, places, and making.

I’m especially interested in how space and place affect how we connect, interact, and share, and how tools and technology shape what we make. Whether physical, digital, or somewhere in between, the spaces we create and the things we make should reflect, support, and connect with the communities we’re part of.

Check out my Instagram

I’m an Associate Professor at East Carolina University, where I teach communication design, typography, user experience, and interaction design. I emphasize critical thinking in the design process and in learning. I work with communities to challenge bias in design making and explore how tools and systems can be used or built or reimagined to shape different outcomes through experimentation and play. I love learning alongside my students and am always open to creative collaborations in teaching or research.

Find me on LinkedIn
Process & Making

Using hands-on processes in the design of Interactive Type Posters

With the uncertainty of available resources for teaching and learning online this semester, we introduced a new assignment in the graphic design survey course that shifted focus from a large-format

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January 19, 2021 No Comments
Interactive-Immersive Experiences

Designing Mobile Applications that add to Greenville’s sense of place: How can mobile applications engage community?

In this project, we discussed concepts of UX (user-experience design) and UI (user-interface design). We worked through analog and digital prototyping phases to develop function and usability and tested multiple

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January 12, 2021 No Comments
Community-based Practices

Design & Action: Students Create Campaigns about Social Justice, Diversity, Anti-racism, and Equity and Learn how to Measure the Societal Impacts of their Work

This project introduces students to graphic design as a tool for action and social impact. Students develop messaging campaigns that build awareness, educate and inform on overarching themes and topics

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January 9, 2021 No Comments
Process & Making

Typequads is a Student Project Focused on Typographic Exploration of 2D Composition & Motion

This project challenges students to work with typography and 2-dimensional space with special attention on positive and negative space relationships and letterform anatomy.

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January 8, 2021 No Comments
Interactive-Immersive Experiences

Visual Expression & Motion Design: Music, Time, and Space

This semester, the graphic design seniors at ECU were introduced to graphic design principles in motion and storytelling. Students were challenged to consider the element of time in their work

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November 30, 2019 No Comments
Community-based Practices

Design Activism and Impact in the Classroom: Presenting at CAA 2019 with Design Incubation Panel in New York

Last month, I presented work at the College Art Association (CAA) 2019 Conference in New York with the Design Incubation panel. My presentation reviewed a methodology, based on my research

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March 23, 2019 No Comments
Community-based Practices

Design for Good: Students Work with Shelby County Health Department to Raise Awareness around the Opioid Crisis

Students at the Memphis College of Art designed campaigns for Shelby County Health Department to build awareness around the opioid addiction crisis in our community and help shift attitudes and

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August 1, 2018 No Comments
Community-based Practices

Graphic Design Students work with Loeb Properties to Create Public Art Tour in Overton Square

Loeb Properties has invested in a variety of art installations in Overton Square and would like to highlight these works by creating a public art walking tour. They have approached

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July 17, 2017 No Comments
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